Over two hundred Jewish presenters gathered at the City Winery in New York on January 11-12 to network and celebrate Jewish culture. One of the main discussions centered around branding Jewish culture: organizers of four successful international Jewish cultural festivals discussed their unique strategies and dilemmas. Even though festival organizers think visual representation is key, there is a growing need to connect with visual artists, who truly understand the concept of their project and are able to bring Jewish concepts to mainstream audiences.